Developing a Retail Strategy for First-To-Market Plant-Based Egg Brand
Objectives
To inform their strategy, our client needed to understand the market size, growth, and driving trends around plant-based and conventional eggs within the retail landscape in the United States. The client also wanted an in-depth assessment of the competitive landscape, consumer preferences, purchase motivations, and use of relevant egg formats.
Results
7
13
2
Product SKUs Assessed
Competitors Reviewed
In-Depth Case Studies Conducted
Deliverables
We provided a 63-page PowerPoint alongside a robust Excel spreadsheet with all supporting data. Our report provided the client with in-depth insights into the retail egg market in the US, as well as the current landscape and driving growth factors within each of the 7 SKUs requested. We provided them with the market size, growth trends, opportunities, and barriers for each SKU, as well as actionable next steps. The client was able to use these insights to identify business opportunities with the highest sales potential.
Utilizing our insights, we pinpointed the most compelling opportunities within the retail sector and collaborated closely with the client to craft a strategic approach aimed at seizing these opportunities. Leveraging our research findings, the client adeptly prepared for pivotal sales meetings, armed with a comprehensive understanding of the industry landscape, enabling them to present compelling sales propositions backed by depth and breadth of industry knowledge.