“Mission: Plant is a team of remarkable leaders in the food innovation sector. Having known them since the inception of Food-X, I've witnessed their visionary approach and dedication to fostering innovation in the plant-based food sector firsthand.

I consistently go to the Mission: Plant team for advice, insights, and connections to investors, food companies, and startups. I wholeheartedly endorse David and his team at Mission: Plant for their visionary leadership, commitment to mentorship, and invaluable contributions to the food innovation landscape.”

“David and his team at Mission: Plant ask the right, hard questions and challenge assumptions with thoughtfulness and clarity. Their work is grounded, strategic, and insightful.

With a breadth of expertise and a stellar team, they bring sharp thinking, an ego-free working style, and the ability to balance vision with pragmatism. They are invaluable partners for anyone building something ambitious and enduring.”

“I had the privilege of working with the Mission: Plant team for almost two years. Their expertise is truly unrivaled, both in the B2B and B2C sectors, extending to retail and foodservice environments.

If you're seeking a partner with a proven track record, unrivaled experience and network I highly recommend David and his team at Mission: Plant. Their dedication, innovative thinking, and vast knowledge make them a standout leader in the alternative protein ecosystem as a whole.”

“Mission: Plant truly understands the plant-based industry—from market trends and strategic planning to the real-world challenges of launching in the U.S. I’ve seen firsthand how insightful, connected, and founder-focused their team is. When brands ask who can genuinely help them scale in the U.S. market, this is who I recommend. From go-to-market strategy to retail introductions, they bring sharp thinking, deep passion, and a mission-driven approach aligned with the future of food.”

“Mission: Plant gets what it takes to launch and scale better-for-you brands in the U.S. They bring a full-stack approach: strategy, ops, retail, foodservice,with sharp insight, operational depth, and a level of professionalism that’s rare in this space. As someone who lives in the plant-based world across multiple channels, I’ve seen firsthand how impactful their guidance is. They don’t just give you a playbook, they help you build and run the plays.

They’re a thought partner, an execution arm, and a calm, steady force when navigating growth in a tough market. David and his team know how to push your thinking, clarify your roadmap, and actually get things done. If you're a brand trying to scale with intention and integrity, Mission: Plant should be one of your first calls.”

“We have had the privilege of working with David and his team at Mission: Plant as we develop our strategy and grow our startup. David is one of a kind. His knowledge of the plant based sector is second to none, his clarity of thought is exceptional and his willingness to share this with us has been amazing.

His network is incredible and he has no hesitation in making introductions. He is an entrepreneur who understands startups and is very happy to share the lessons he has learnt from his own startup and from advising others. He is one of the nicest most generous person you could meet, with a genuine, mission driven desire to progress the industry.”

"David and his team at Mission: Plant have been an instrumental resource as we’ve moved into the U.S. market. Their foodservice expertise, market insight, and plant-based network are unmatched.

I’ve relied on their advice countless times — they’re sharp, generous, mission aligned and truly care about helping good food brands win. You feel it in every conversation, I've learnt a lot from them which is helping us succeed in this market!"

“Mission: Plant is my go-to recommendation for better-for-you food brands needing strategic guidance on entering and scaling in the U.S. They break down complex market dynamics into clear, actionable strategies.

In an industry where execution matters, having Mission: Plant on your strategy team makes all the difference. They understand what early and growth-stage brands need to succeed, from positioning to channel strategy.”

“What makes Mission: Plant so effective is not just their wide-reaching network, but their ability to offer strategic advice that is rooted in real experience. They don’t just understand the market — they’ve been through the same challenges that founders face every day. Their guidance is always practical, grounded, and designed to help businesses succeed.”