Moonshot Collaborative

Moonshot Collaborative is our dedicated consumer research division, providing in-depth, actionable insights for alternative protein innovators, plant-based CPG brands, and natural product disruptors.

We co-founded Moonshot with Che Green, a 25-year consumer research veteran, after observing a lack of high-quality research in the plant-based and alt-protein industries. Learn more about Che and the rest of the team here.

When market questions require direct consumer feedback, we recommend Moonshot as your ideal solution, while remaining open to alternative approaches based on your specific needs.