CASE STUDY
Retail & DTC Launch of Plant-Based Ready Meals
Objective: Our client wanted to understand the market opportunity for shelf-stable plant-based ready meals in the US. They then wanted help to develop and execute on a GTM strategy for their products.
Deliverables
We delivered an in-depth market and competitive analysis to determine the best strategy for commercialization. We also produced a robust revenue model that mapped out all costs associated with running the business both in retail and DTC. We worked with selected partners to develop the website on Shopify and engage with customers through email marketing and paid media.
Results
Our analysis identified a significant opportunity for shelf-stable plant-based ready meals in the US, informing a targeted go-to-market strategy. We delivered a comprehensive revenue model covering retail and DTC channels, then executed on the plan by launching a Shopify storefront and initiating customer acquisition through email marketing and paid media. The client is now positioned for commercial launch with validated market insights, financial projections, and active sales channels.